Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, spaneting, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

We are looking for a Principal, Creative Studio Copy to join Creative Studio—the dynamic, collaborative in-house agency responsible for developing and executing brand, spaneting, design and storytelling initiatives across the Alaska and Hawaiian Airlines brands alongside our soon-to-be-launched single, combined loyalty program. Working closely with internal stakeholders across the organization, we deliver high-impact creative work that sparks travel stories, brand affinity and connection. We love what we do and believe you should too.

The ideal candidate will be a big idea generator who knows how to craft messaging that moves people—whether it’s a headline, a 360 integrated campaign, or a two-word TikTok caption. As a key member of the creative team, you’ll work closely with design, strategy, visual storytelling, social and cross-functional internal clients to develop bold, brand-building work across a variety of channels. Concepting is your second language and you’re obsessed with finding just the right words to bring an idea to life. You thrive in a collaborative, fast-paced, high-energy environment and are an absolute pro at consuming culture, always at the ready to incorporate emerging trends into your ideation process (before it’s yesterday’s news.)

Key Duties

• Use copy expertise to partner with art, copy and strategy to drive and own the develop campaign concepts, unique brand stories, and inspired creative output through the defined lens of the Alaska brand persona.

• Write compelling, on-brand copy across all formats—TV, digital, social, experiential, print, OOH and beyond.

• Own copy from concept through execution, with a strong attention to voice, tone and style.

• Present to leadership and internal stakeholders with a strong ability to confidently “sell” the underlying strategy and direction of big ideas, product names, onboard scripts, emails, web pages, social posts and more.

• Ensure a consistent and cohesive brand voice, tone, and copy style across all guest-facing channels, maintaining alignment with established editorial guidelines and communication standards.

• Maintain a strong awareness of emerging social trends, new platforms and technologies, and mainstream cultural conversations to inform and inspire culturally relevant creative thinking.

• Utilize relevant data and consumer insights to iterate and improve upon copy effectiveness.

Job-Specific Experience, Education & Skills

Required

• 7 years of experience writing copy in a traditional advertising or in-house creative agency environment.

• Bachelor’s degree in the creative arts, Marketing, or Communications or an additional two years of relevant training/experience in lieu of this degree.

• Think and act both strategically and tactically as a tenacious self-starter who can serve as a strong advocate for the voice of our guests.

• Exceptional storytelling, writing, and presentation skills.

• Confidence to question and challenge creative briefs on a mission to make the work sharper, fresher and bolder.

• Ability to take direction and effectively work both collaboratively and autonomously.

• Masterful time management skills with the ability to coordinate and manage multiple projects under tight deadlines, often under pressure and easily pivot when faced with unexpected schedule changes and fluctuations in workload.

• Impeccable attention to detail.

• A portfolio of case studies or work that showcases breakthrough ideas backed by your words.

• High school diploma or equivalent.

• Minimum age of 18.

• Must be authorized to work in the U.S.

Preferred

• Familiarity with best SEO practices.

• Experience writing for a wide range of vastly different brand categories and products.

• Passion and curiosity for global travel and experiences. You want to see the world and inspire others to do the same.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Salary Range

$120,400 - $180,600 / year

Total Target Compensation Range (incl. bonus & equity)

$132,440 - $198,660

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines & Horizon Air

• Comprehensive well-being programs including medical, dental and vision benefits

• Generous 401k match program

• Quarterly and annual bonus plans

• Generous holiday and paid time off

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Requisition Type Management
Apply by 7:00 PM Pacific Time on 7/24/2025
Location Seattle - Corporate HQ
Regulatory Information Equal Employment Opportunity Policy Statement It is the policy of Alaska Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.
We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.
To implement this policy, we will:
(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;
(2) Ensure that employment decisions are based only on valid job requirements; and
(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.
Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Horizon Air and any employment offer will be withdrawn.
A: Y - T1
L: LI-B
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Job Locations USA-WA-SeaTac
Requisition ID 2025-14877
Category Corporate & Operations